According to the Sustainable Development Goal 6, one of their goals is, ensuring universal access to safe and affordable drinking water for all by 2030, i.e objective 6.1
This requires investment in adequate infrastructure, provision of sanitation facilities and encouragement of hygiene at every level. Thus, this campaign focuses on the latter with water and hygiene being the main focus and reinforcing the message that, drinking right ensures good health and not drinking right leads to acquiring diseases.
